Boston is no doubt considered the booming metropolis of the Northeast. It is where big businesses are headquartered, national sports teams consider home, and commuters travel to and from daily by car, bus, and train. Each and every one of these travelers make up our audience, and in turn, yours. Transit advertising is just as important in our more northern markets as well, having both locals and tourists exposed to the large format messaging transit advertising provides. In short, there are five simple reasons to consider this advertising option:
Maine and Vermont are no billboard states. Transit wraps are front and center in-your-face options for big branding.
Many of our transit markets reach people where billboards or other forms of outdoor advertising do not. The fact that public transportation travels and is not stationary, it can reach about 90% of a market segment. Whether it’s densely populated cities, busy shopping centers, or residential neighborhoods, public transportation reaches each part of the community.
More Bang for Your Buck
Transit advertising remains one of the most cost-effective ways to reach the masses. It is also one of the top drivers of online engagement and delivers more online activity per ad dollar spent compared to television, radio, and print.
There’s a lot up here. North of Boston consists of big-city commuters, some of the most popular tourist destinations in the United States, and high-income households all waiting to see your message.
ATA is accessible. We provide excellent customer service and know our markets inside and out because we live here – by working with us directly, you get 30 years of experience and no middleman.